“NORDEN BROD is the bread that won the hearts of Ukrainians and X-RAY 2025!” — DMYTRO DANILOVYCH, Marketing Director of ALVIVA GROUP
June 4, 2025 was a day of triumph! KYIVKHLIB won the "Campaign of the Year" nomination at the X-RAY 2025 competition held in Kyiv!
The innovative campaign "NORDEN BROD from KYIVKHLIB: When bread becomes a culture", developed by the marketing department of ALVIVA GROUP, won a prestigious award among a number of presented marketing projects.
"We are extremely proud of this victory at X-RAY 2025. This is recognition not only of the creativity and innovation of our team, but also confirmation of the effectiveness of the chosen strategy," says Dmytro Danylovych, CMO of ALVIVA GROUP. "Thanks to a deep understanding of consumer needs and a comprehensive approach to communication, we manage to provide impressive results and strengthen the brand's position in the Ukrainian market."
The campaign not only renewed the image of KYIVKHLIB, successfully attracting a younger audience, but also made NORDEN BROD a real phenomenon. The brand instantly became "Instagramable", thanks to which it received wide recognition. The commercial reached over 16 million consumers and collected over 50 million views in the digital environment, including YouTube, Facebook and Instagram. To date, over 500 thousand Ukrainians have already discovered the taste of NORDEN BROD, and this line is now widely represented in all national retail chains.
We sincerely thank everyone who supports our ideas and, together with us, creates a new bread culture in Ukraine.
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