KYIVKHLIB at Anuga 2025: the largest expansion of the export range

The KYIVKHLIB brand, the leader of the Ukrainian bakery industry, has taken a significant step towards global expansion. As part of the ALVIVA GROUP exhibition at the Anuga 2025 exhibition, alongside leading global manufacturers, the brand’s new export products were presented.

This is the largest expansion of the brand’s range in recent years, and among KYIVKHLIB’s export novelties are products from completely new categories: wafers, long and sugar cookies, as well as Bagolini salty snacks and Stiketti snack straws.

A number of bread innovations were also presented at the exhibition:

- an updated line of SUPER TOAST toast breads;

- new sandwich bread positions: Tiger, Butter, Brioche under the British Sandwich sub-brand;

- Big Toast Original Grano toast bread with the addition of sprouted grain;

New products will soon appear on the shelves of Ukrainian retail chains.

"Participation in key international projects, in particular Anuga 2025, is important for achieving our strategic goal - increasing the share of exports to 25% of total production. I am convinced that high interest in the exhibition, over 200 new contacts from 60 countries and dozens of successful negotiations will ensure a significant increase in the group's export sales," said Roman KUKUSHKIN, Export Director of ALVIVA GROUP.

KYIVKHLIB's participation in Anuga 2025 was the second successful international presentation of the brand as part of ALVIVA GROUP after the SIAL 2024 exhibition in Paris. Despite the change of countries and cities, the high interest of visitors - both potential and long-standing reliable partners - remains unchanged.

"We are proud that today the most beloved bread brand of Ukrainians is rapidly gaining popularity outside the country. And not only in ethnic channels, but also in leading European retail chains, - comments Nataliya KRAVCHENKO, Director of KYIVKHLIB LLC. - We look to the future with pride and great hopes. After all, we export not only products, but also Ukrainian culture and history of bread baking, our free spirit and perseverance. Transforming Ukraine's positioning from a country-exporter of raw materials to a reliable supplier of finished products of the highest quality, including our KYIVKHLIB."

For 2 years, ALVIVA GROUP has been demonstrating positive export dynamics, confirming the high competitiveness of Ukrainian products. In 2024, the group exported over 3,000 tons of products. And in just 7 months of this year, the volume of exports of KYIVKHLIB brand products amounted to more than 2,000 tons, which is 33% more than in the same period last year.

The group's products are already well known to consumers from over 30 countries around the world and are represented both in ethnic stores and in leading European retail chains, such as: Lidl, Maxima, RIMI, Kaufland, Globus, NORFA, Żabka, Linellа, №1, Bonus, etc.

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