Life in a new way: BRITISH SANDWICH — your personal guide to the world of taste!
KYIVKHLIB shares the secret of making the most delicious morning sandwiches in the new video clip of the advertising campaign “British Sandwich from KYIVKHLIB. Your sandwich is your rules!”
The video clip “British Sandwich from KYIVKHLIB. Your sandwich is your rules!” is a short, dynamic and vivid story of creating the perfect breakfast sandwich, among the key ingredients of which: loyalty to one’s own rules, pleasure from the process and, of course, the right choice of the base – the British Sandwich line of sandwich breads from KYIVKHLIB. The main character of the video is sincerely fascinated by the process and generously spices his culinary creation with his favorite ingredients. And even a four-legged pet is delighted with the result of these taste experiments.
The video clip became a key element of the comprehensive national advertising campaign “British Sandwich from KYIVKHLIB. Your sandwich, your rules!', which launched on April 7, 2025 on the radio, video boards, in the subway, on streaming media platforms, in the blogosphere, and in the digital environment (YouTube, Facebook, Instagram).
"The rich, juicy colors and images of the video seem to call on the viewer to culinary research and remind them that there is always room for creativity in life. Moreover, you can create a real sandwich masterpiece according to your own rules and get incredible pleasure from the process in just a few minutes in your own kitchen. And the British Sandwich line of sandwich breads from KYIVKHLIB will become an excellent basis for the most daring culinary experiments," says Dmytro Danylovych, Marketing Director.
The British Sandwich line from KYIVKHLIB continued the tradition of introducing Ukrainians to the taste characteristics, baking technologies, consumption culture, and history of bakery products from different parts of the world, started by the Norden Brod line of Scandinavian breads in 2024.
The following worked on the creation of the commercial:
Creative, script, text, music Dmytro Danilovich
Director – Sergiy Rud
Production – Pif Paf production studio
Arrangement – Muzika Hub
Campaign commercial: https://www.youtube.com/watch?v=Uq1jfsKArBo
The ideal base for sandwiches – British Sandwich from KYIVKHLIB – is already on the shelves of national supermarket chains across the country.
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