KYIVKHLIB launches a new line of sandwich breads
A new category of bakery products has appeared in Ukraine under the brand name KYIVKHLIB – a line of breads for sandwiches British Sandwich. These products are produced at the enterprise LLC "Ukrainian Bakery House" in the city of Bila Tserkva, Kyiv region.
The company has invested over 70 million hryvnias in launching a new product line. The potential production volume is over 1 million packs of sandwich bread per month. Currently, the production line is loaded by more than 50%.
The British Sandwich range includes six products: British Classic, Royal Multigrain, Rustic Wholegrain, Scottish Malt, English White and Irish Cereal. Unique features of these products include wholegrain bread with the highest wholegrain content on the market (36%) and breads with the addition of sprouted grain flour (3.6%).
“Toast and sandwich breads are the drivers of the European bread market, demonstrating impressive consumption growth. In particular, in the UK and Denmark, this segment grew by 44% in 2022-2023 alone. In Ukraine, where the share of the category is still insignificant, the company sees significant potential for development,” says Dmytro DANILOVYCH, Marketing Director of KYIVKHLIB. – “Thanks to investments in production automation and uncompromising product quality, we have maintained leadership in this category since 2021 with a market share of about 50%. Our current goal is to develop the category, offering Ukrainians high-quality products that meet global trends and the needs of a dynamic present.”
The new line of sandwich breads British Sandwich is now available on the shelves of all national retail chains. A national advertising campaign under the slogan "British Sandwich. Your sandwich, your rules" has been launched since April 2025.
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